Strategy sits both within and around our client teams working to solve some of our clients’ most challenging problems. For us, strategy is not a department, it’s ingrained in the agency DNA. In fact, every one of Ikon’s client leaders is an accomplished strategic thinker. Which is why you’ll find them leading businesses, never just servicing them.
With media fragmentation making audiences harder to reach, it’s critical to understand the shifting consumption habits of New Zealanders. Defining the role of communications, and then identifying the most efficient and effective combinations of channels is critical.
At Ikon, we know New Zealanders best, and Channel Planning is a mix of art and science that ensures maximum impact for clients. We are channel neutral, so always recommend what’s right to achieve our clients’ goals.
Data & Analytics
Our Data & Analytics capability fuels the growth and innovation of some of New Zealand’s biggest and brightest brands. We unlock insights and build bespoke measurement frameworks for existing clients, with compelling and dynamic visualisation technologies that facilitate an agile and action-oriented approach to decisioning.
Digital & Technology
Being adaptable, while remaining solutions focused, defines how we operate in the ever-converging fields of digital media and technology.
We work with clients to procure, deploy and integrate technologies to solve business critical challenges and we strive to be both vendor agnostic and partner-centric with all technology providers. Regardless of its specialism, we have an inclusive approach to digital, ensuring that its application proliferates throughout all parts of the business.
The responsibility that comes with investing our clients’ marketing funds is something we take very seriously. Our approach to investment is unique to Ikon and is what we are founded on. Driven by our dedicated and specialist Investment team, it gives our clients a proven competitive advantage and puts data and analytics at the centre of all decision making. The trading of media time and space is a dynamic and challenging craft – one which our investment experts live and breathe.
Our paid search, paid social and programmatic media representatives have a relentless obsession to unlock smarter ways to be better, be efficient, and be more effective in connecting our clients’ brands with their most valuable audiences - whilst always remaining focused on the KPIs that make a real impact on their business.
Brands and businesses want to connect with people, and people search – not because search engines were invented, but because searching is fundamentally a human behaviour. With the advancement of software and technology, SEO plays a crucial role in defining the true needs of consumers and creating content that maximises opportunities for brands to connect.